Saturday, July 7, 2007

New Media Marketing Books - What's your fav?

Amazon be damned, I just can't be bothered spending countless hours researching new New Media Marketing books. I've had my eyes on a few for a while, but I'm interested to hear what you think.

Please tell me your favorite recent NMM book. I'm itching to pry my eyes from the screen back to the page again, it's been a while.



Susie said...

Check out "Secrets of Online Persuasion". It gives a complete overview of the entire New Media marketplace. And more importantly, delves into one of the most important areas of winning with New Media -- online persuasion!

Dave Delaney said...

Thanks Susie! I appreciate your advice.

I'll check it out.


Scott Schablow said...

Life After the 30-Second Spot by Joseph Jaffe. It's been valuable in helping transform and enlighten the executive management here.

Dave said...

Thanks Scott. I'll check it out. I've chatted with Jaffe a bunch of times, he's a great guy.