We're in the news!

Have a look at today's Jackson Sun. There's a great article all about our podcast.

Thanks,
Dave

New Episode of Two Boobs and a Baby

Episode 40 is available now. Please drop by for a listen.

Cheers,
Dave

Podcasting Audience Up 18% Since Last Year

The audience for podcasts has grown 18% in the last year, according to an upcoming report from Edison Media Research. Awareness of podcasting has grown even more, jumping from 22% in 2006 to 37% in 2007.

At the Corporate Podcasting Summit, held March 19-20 in London, Edison Media Research VP Tom Webster gave a preview of their latest research on podcasting. Webster’s statistics suggest that podcasting, like other Internet media, is growing rapidly, drawing attention away from other media. In addition, podcasts are getting a very attractive group for advertisers - well-educated people with money that like to buy things online.

Here are some of the highlights of Webster’s presentation:

* The audience for podcasts is up by 18% from a year ago. In 2006, 11% of those surveyed listened to audio podcasts; in 2007, the number was 13%, about 18% growth. This figure looks like it may be the most controversial info in the report. At Marketwatch, for example, Frank Barnako is calling this anemic growth. While faster growth would be great for podcasters, a lot of industries would kill for 18% growth.
* Podcast awareness has exploded in the last year, growing from 22% to 37%.
* Video podcast use is up by 10%, going from 10% to 11%. The relatively small growth indicated by this stat doesn’t jive with obvious trends in Internet video. Internet video is exploding, and by many accounts, it has leapfrogged audio podcasting. It looks like their survey isn’t capturing much growth in interest in video blogs and video podcasts, maybe because of fuzziness about the definition of what a podcast is or isn’t. Is Ask a Ninja a video podcast? If you use Edison’s criteria, probably not.

Lots of more information with statistics in the rest of this article from Podcasting News

On the flip side, the CBC report (from the same findings) that the increase is slower than expected.

Either way it's an 18% increase and in my books that's better than a decrease right?

Promoting Your Podcast

I've just finished Promoting Your Podcast by Jason Van Orden. I am thrilled to see that I've been doing many correct things to promote our podcast, Two Boobs and a Baby +. However, after reading Jason's book, I've got loads of new tips and tricks to use to better promote the show.

I really recommend Promoting Your Podcast if you have a podcast you want the world to hear. You can tell from the pink sticky tabs that I came away with loads from this book.

Two thumbs up!

Nashville Podcasters Group

I had the pleasure of hooking up with the Nashville Podcasters Group on Saturday. It was nice to meet some fellow podcasters in Music City USA. I was pleased to see that half of the group didn't actually have a podcast yet, but were interested in learning more.

What's so great about the podcasting community is that there are people (including myself) who are always willing to help newbies.
If you have any questions regarding podcasting please let me know. I would be more than happy to help you.

Cheers,
Dave

Podsafe Music Live: Nashville Edition

C.C. Chapman is presenting a podsafe music concert in Nashville on February 20. I am thrilled that he's coming to town, so I can finally shake his hand and say hello in person. If you are in town please drop by and say hello too.

Here's the line up:
Geoff Smith - Not on the Radio
Matthew Ebel - Every Color
David McMillin - One Way
Kevin Reeves - Afraid & Alone
Codaphonic - Hollawalla Omacalla Wee

Podsafe Music Live. February 20, 2007 5-??? pm CST @ Edgehilll Studios Cafe
Have a listen to the promo here.

Just in case you are wondering. Podsafe Music is music that is free to use for podcasters. Musicians make their work available to share with the world for free. This is great promotion for the artist, while being great for listeners.

For more on the Podsafe Music follow this link.

Podzinger

Are they talking about you or your company on your favorite podcasts? Pod Zinger is a super-fantastic service that allows you to search for keywords. The search engine releases spiders through transcripts that they generate to dig up your name.

Give it a try. Let me know what you find: www.podzinger.com

PODZINGER unleashes the content within audio and video.
To find the podcast you want, don't just search for it ... ZING IT!

Social networking to further your career

I am currently working on getting a full time position with a wonderful company in Nashville (wonderful company to be determined). Since I don't know heaps of people in Nashville, I decided to take it upon myself to start networking.

I was listening to the Six Pixels of Separation podcast recently and Mitch Joel referred to a site called LinkedIn.com. I checked it out and the site's introduction reads:

LinkedIn is an online network of more than 9 million experienced professionals from around the world, representing 130 industries.

When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.

Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.

Through your network you can:

• Find potential clients, service providers, subject experts, and partners who come recommended
• Be found for business opportunities
• Search for great jobs
• Discover inside connections that can help you land jobs and close deals
• Post and distribute job listings
• Find high-quality passive candidates
• Get introduced to other professionals through the people you know

LinkedIn is free to join. We also offer paid accounts that give you more tools for finding and reaching the right people, whether or not they are in your network.

LinkedIn rules. I signed up and invited loads of my contacts right away. If you are considering a new position, looking for employment, looking to employ, or simply trying to increase your network of contacts I really recommend you give it a try.

Feel free to add me to your contacts by clicking my LinkedIn logo on the right under my profile. Good luck.
D

Six Lessons in Podcasting

Mitch Joel is a fantastic Canadian new media expert. He hosts a podcast called Six Pixels of Separation (link along my sidebar).

In an article on One Degree, Mitch outlines the Six Lessons in Podcasting. This is a must read for anyone considering starting their own.

Of course, if you need any guidance please let me know. I've had our show, Two Boobs and a Baby since October, 2005.

Podcasting 101

9 times out of 10, when I tell someone about my wife and I's podcast they look confused. Often times the person will nod in agreement, not having a clue what I'm talking about.

So, don't be shy if you don't know what one is yet. Simply put, I explain that it's an on-demand radio show on the Internet. There's a longer explanation on Yahoo! Podcasts.

If you're interested in the medium, and you should be, I suggest you download a free copy of Apple's iTunes. Then choose iStore and search for "podcasting". There's loads out there, some of which I have listed in the sidebar called "Listens to".

Now, for all of you Nashvillians, here's a great podcast version of NPR from WPLN News. You can also hear more NPR podcasts here. All Songs Considered is one of my favorites. I'll be adding more Nashville-related podcasts here as I dig them up.

Please don't hesitate to ask me any questions about podcasting.

Cheers.
Dave